Core Insights - The "Central Radio Finance Annual Dialogue 2025" was held in Beijing, focusing on the theme "Setting Sail for the 14th Five-Year Plan: Surging New Momentum" with over 300 representatives from various sectors discussing modern industrial system construction and new productivity cultivation [1] Group 1: Event Overview - The event was guided by the Central Radio Media Group and hosted by CRI Online, featuring representatives from government, think tanks, state-owned enterprises, private companies, listed firms, and financial institutions [1] - The "Golden Peak" excellent case studies were released, showcasing innovative practices and mature experiences in areas such as new productivity, "AI+", digital finance, green development, and consumption upgrade [1] Group 2: Company Case Study - The case study submitted by Superstar Legend (6683.HK) titled "Star IP Transforms Tourism Flow into Retention, Empowering Quality Expansion of Tourism Consumption" was selected as an excellent case in the consumption upgrade category [3] - This award recognizes innovative models that drive consumption upgrades through supply innovation and demand activation, highlighting the company's successful integration of IP with tourism for high-quality economic development [3] Group 3: Implementation and Impact - The core of the model involves the use of the official 二次元 IP image "Zhou Classmate" to create a comprehensive ecosystem that merges IP with tourism and commercial performances [4] - The company identified key pain points in the tourism industry, such as short conversion chains, and implemented strategies in over 20 cities to convert the massive traffic from concerts into lasting consumer engagement [4] - For example, the 2025 Zhou Jielun concert in Shanghai attracted nearly 1.45 million participants, with over 20 million online interactions, showcasing the model's effectiveness in driving consumer engagement and city branding [4] Group 4: Future Strategy - Looking ahead, the company plans to strengthen the "Zhou Classmate" IP while expanding its original IP portfolio and integrating global top artists and venue resources through strategic investments [4] - The company is also embracing cutting-edge technology by collaborating with Yushu Technology to explore new avenues in "IP + Robotics + AI," aiming to deliver innovative entertainment experiences [4][5] - The recognition from the Central Radio Finance "Golden Peak" case serves as authoritative validation of the company's innovative practices and encourages further development of effective solutions for tourism and consumption upgrades [5]
明星IP让文旅“流量”变“留量” 巨星传奇创新实践获评央广财经年度“金顶”优秀案例