深圳新房，又“溢价”了

Core Viewpoint - The recent approval for pre-sale of Tianan Yunguli in Shenzhen Longgang Bantian has set a record high average price of approximately 77,500 yuan per square meter, indicating strong confidence from the developer in the current market conditions [1][2]. Group 1: Pricing and Market Position - The average price of 77,500 yuan per square meter is the highest in the Bantian area in recent years, closely following prices in the Longhua Hongshan and Nanshan Chiwang areas [2][3]. - The largest unit in the project is priced at approximately 13.88 million yuan per square meter, with total prices ranging from 7.56 million to 75.3 million yuan [1][2]. - The project is positioned as a high-end residential offering, aiming to meet the market's increasing quality expectations [22][23]. Group 2: Supply and Demand Dynamics - The project has a total planned area of approximately 760,000 square meters and will provide 5,886 residential units, indicating a significant supply in the market [4][29]. - Despite the large potential supply, the developer does not appear to be under pressure to sell quickly, suggesting confidence in demand [3][11]. - Historical data shows that areas with strong industrial backing, such as proximity to Huawei's headquarters, tend to support higher property prices [6][8]. Group 3: Quality and Market Acceptance - The project's quality will be crucial in justifying the high price point, with expectations for superior construction, landscaping, and amenities [20][22]. - The developer's experience in residential projects is limited, raising questions about their ability to deliver a product that meets market standards [31]. - The project's high density and tall buildings may impact living comfort, which could affect market acceptance [26][27].