累计亏损超百亿车企强冲IPO 阿维塔为何急于上市？

Core Viewpoint - Avita, a high-end electric vehicle brand backed by Changan Automobile, Huawei, and CATL, is facing significant challenges with over 11 billion yuan in cumulative losses and underwhelming sales performance, prompting its urgent IPO application despite public skepticism about its financial health and market strategy [1][17]. Financial Performance - Avita's net losses from 2022 to the first half of 2025 are reported as 2.016 billion yuan, 3.693 billion yuan, 4.018 billion yuan, and 1.585 billion yuan, totaling 11.312 billion yuan over four years [1][3]. - In contrast, Lantu, a competitor, reported losses of 1.538 billion yuan, 1.496 billion yuan, and 90 million yuan for the same period, showing a significant reduction in losses and even achieving a profit of 434 million yuan in the first seven months of 2023 [1][3]. Sales Performance - Avita's sales heavily rely on lower-priced models, particularly the Avita 07, which has a starting price of 210,000 yuan, contributing to nearly 80% of total sales [4][6]. - In the first 11 months of 2025, Avita delivered over 118,000 vehicles, achieving only 53.64% of its annual sales target of 220,000 units [6][7]. Market Positioning and Brand Strategy - Despite its strong backing, Avita struggles with a lack of clear brand positioning, having shifted from a high-end focus to relying on mid-to-low-end models, which contradicts its initial market strategy [7][12]. - The brand has faced criticism for its marketing efforts, including a failed collaboration with a popular influencer that did not resonate with its intended high-end image [8][10]. Management and Strategic Direction - Avita has experienced significant management instability, with three changes in leadership within four years, leading to inconsistent strategic direction and execution challenges [11][12][15]. - The latest leadership change in September 2023 has resulted in a focus on consolidating marketing efforts, but internal conflicts and lack of cohesive decision-making remain problematic [13][15]. Competitive Landscape - Avita has fallen behind competitors like Lantu and Deep Blue, with the latter achieving profitability and gaining market traction, highlighting Avita's missed opportunities during a critical growth period in the electric vehicle sector [16][17].