AI被灌入垃圾营销信息：榜单排名成重灾区 低至几千元可改变AI回答

Core Viewpoint - The article discusses the reliability of information generated by AI chat software, particularly in the context of marketing practices known as Generative Engine Optimization (GEO), highlighting the prevalence of fabricated content and the need for users to critically evaluate the sources of information provided by AI [1][2][10]. Group 1: Reliability of AI-Generated Information - AI chat software often retrieves and presents information from various online sources, but many of these sources contain fabricated or low-quality content, especially in the context of product rankings [2][3]. - GEO practices can lead to the creation of misleading rankings that lack credible evidence, as companies may produce content solely to enhance their visibility in AI responses [2][3][10]. - The credibility of AI-generated content varies significantly, with some responses based on reputable market research data, while others rely on dubious sources that do not disclose their evaluation processes [4][5][10]. Group 2: GEO Practices and Market Dynamics - GEO services are priced variably, with some low-cost options available for brands seeking to appear in AI recommendations, while comprehensive packages can cost tens of thousands of yuan [6][7]. - The effectiveness of GEO services is often measured by the number of keywords successfully integrated into AI responses, with specific targets set for client satisfaction [6][7]. - There is a growing concern within the industry regarding the quality of content produced through GEO, as many companies resort to low-quality or fabricated articles to achieve desired outcomes [10][11]. Group 3: Industry Response and Future Directions - Industry experts are calling for improved standards in GEO content to ensure authenticity and reliability, emphasizing the need for a more trustworthy information ecosystem [10][11][12]. - Legal professionals highlight the responsibility of brands to ensure the accuracy of marketing content, suggesting that compliance with advertising laws is essential to protect consumer rights [13][14]. - The potential for AI to evolve in its ability to discern high-quality content is recognized, with expectations that future iterations will better filter out low-quality information and enhance the overall trustworthiness of AI-generated outputs [11][12].