Core Viewpoint - The ice and snow economy is becoming a significant driver for consumption and high-quality regional development as the 2025-2026 snow season begins, with various ski resorts opening across the country [1]. Group 1: Industry Developments - Various regions are launching new initiatives to boost ice and snow consumption, including unique tourism products that combine ice and snow with hot springs and sports [2]. - The proportion of "ice and snow" elements in the cultural and tourism market is steadily increasing, with efforts to create tailored consumption scenarios and cultivate new ice and snow consumption formats [2]. Group 2: Market Potential - The Chinese ice and snow industry is demonstrating strong market potential through diverse integration and innovation [3].
冰雪经济一线观察丨“冰雪+”业态助力冰雪经济持续升温
Xin Hua Wang·2025-12-17 10:14