Happy Belly Food Group's Heal Wellness Signs A 10 Unit Development Agreement for the State of Colorado, USA

Core Viewpoint - Happy Belly Food Group Inc. has announced a 10-unit franchise development agreement for its Heal Wellness brand in Colorado, marking a significant step in its U.S. expansion strategy [1][4]. Company Expansion Strategy - The franchise agreement is part of Happy Belly's disciplined U.S. franchising expansion strategy, focusing on establishing state-by-state frameworks with experienced partners [3][4]. - Colorado is identified as a strategic market for Heal Wellness due to its health-conscious culture and demographics that align with the brand's positioning [4]. Market Positioning - Heal Wellness is positioned as a convenient, better-for-you quick-service restaurant (QSR) brand that emphasizes functional nutrition and premium ingredients [4]. - The brand currently operates 30 locations and has over 178 in development, contributing to Happy Belly's portfolio of 666 contractually committed retail franchise locations across various emerging brands [7]. Franchise Development - The company is actively working with its franchise partner to identify prime locations that match Heal's core customer profile, while also advancing state-specific franchise documentation [5][7]. - Partnering with experienced development partners is seen as a key driver for success in establishing a presence in new markets [7]. Product Offering - Heal Wellness offers a diverse range of smoothie bowls and smoothies, focusing on fresh wellness foods that support an active lifestyle [8].