Focus: American Airlines ramps up premium upgrades to regain ground on Delta, United

Core Insights - American Airlines is focusing on luxury offerings to enhance its competitive position in the market [1] Company Strategy - The airline is introducing lie-flat seats, premium champagne (Bollinger), Lavazza coffee, and ultra-fast Wi-Fi as part of its premium makeover [1] - This strategy aims to attract high-end travelers and improve overall customer experience [1] Market Position - The move towards luxury services is seen as a way for American Airlines to regain market share and improve profitability [1] - The airline is responding to increasing competition in the premium travel segment [1]