“媒体+”助“云上陆茶”对接粤港澳大市场

Core Viewpoint - The "Cloud Tea from Lu" promotional event aims to connect the tea industry of Lu County with the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the region's unique ecological tea products and fostering direct communication between producers and buyers [2][5][52]. Group 1: Event Overview - The promotional event "Cloud Tea from Lu, Enjoy the Bay Area" was held on December 17, organized by Southern Rural News, Guangdong Tea Industry Association, and Lu County Tea Association [2]. - The event took place at Zhu Ying Square in Guangzhou, featuring over ten key tea enterprises from Lu County presenting their main products to buyers, industry experts, and the public [3][4]. - The event utilized a "media + support" resource integration model to create an efficient platform for connecting local specialty industries with the Greater Bay Area market [5][26]. Group 2: Industry Development - Lu County's tea industry has become a core pillar of the county's implementation of the "Hundred Million Thousand Project," with a projected comprehensive output value of 460 million yuan and a tea garden area of 31,000 acres by 2024 [8][9]. - The tea products from Lu County have received multiple awards in provincial and municipal tea competitions, indicating strong market and professional recognition [10][12][13]. - The region boasts a unique ecological environment with a forest coverage rate of 73.04%, favorable climate conditions, and rich soil, contributing to the high quality of Lu tea [15][16]. Group 3: Competitive Advantages - The president of Lu County Tea Association highlighted eight key advantages of the tea industry, including ecological foundation, variety genetics, planting standards, processing techniques, cultural heritage, brand reputation, and industry prospects [17][18]. - Six tea enterprises in the county have received provincial-level ecological tea garden certification, promoting ecological planting and "zero pesticide residue" management to ensure the health and safety of tea products [19][20]. Group 4: Market Engagement - The event served as a practical example of a collaborative mechanism involving government guidance, market operations, and social participation, with the media playing a crucial role in connecting resources and building platforms [30][33]. - Southern Rural News leveraged its media channels to effectively connect external buyers and channel distributors with Lu County's tea industry, facilitating direct dialogue between producers and consumers [34][35][36]. - The atmosphere at the negotiation and exhibition area was lively, with Bay Area buyers and citizens showing strong interest in various Lu tea products [41]. Group 5: Future Sustainability - The competitiveness of Lu tea is rooted in ecological preservation and is enhanced by technological and cultural empowerment [45]. - Lu County is adopting modern agricultural practices, including the introduction of experts and advanced techniques to improve tea quality and efficiency [46][48]. - The tea industry is also innovating by offering modern products that cater to diverse consumer preferences, integrating traditional tea culture into contemporary lifestyles [50][51].