价格暴降！三四十万就能买玛莎拉蒂？记者实地探访：济南门店已卖近300台，青岛库存告急

Core Insights - Maserati has significantly reduced prices for its luxury models, particularly the Grecale, with discounts reaching up to 540,000 yuan, leading to a price drop from nearly 800,000 yuan to around 400,000-440,000 yuan [1][2][7] Group 1: Sales Performance - A dealership in Jinan reported selling nearly 300 units of the Grecale since July, with remaining stock accounting for about one-fifth of the national inventory [2] - The Jinan store's sales surged to nearly 200 units per month after the policy change in July, although sales have stabilized in December [3] - The Qingdao dealership faces a more urgent inventory situation, with only two units left, indicating a tight supply across the country [4] Group 2: Customer Insights - Customers are attracted to the Grecale due to its significantly reduced price, making it a competitive option against other luxury brands like BMW and Audi [3] - Concerns exist among potential buyers regarding the long-term availability of parts and service for the imported Grecale, especially with the upcoming 2026 model [3] Group 3: Market Strategy - Maserati's drastic price cuts are a response to declining sales, with global sales dropping from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [7] - The brand's market share in China has also decreased from 20% to 8.2% between 2022 and 2024, prompting the need for a strategic shift [7] - The current inventory clearance is aimed at making room for the 2026 model, which is expected to have enhanced features and a higher price point [7][8] Group 4: Brand Perception - The aggressive pricing strategy raises concerns about the dilution of Maserati's brand value, traditionally associated with exclusivity and high-end positioning [6][7] - While the current Grecale offers competitive specifications, the brand's long-term strategy will need to focus on regaining consumer trust and improving market performance with future models [8]