Akamai and Visa Join Forces to Secure the Next Era of Agentic Commerce

Core Insights - Akamai Technologies and Visa have announced a strategic collaboration to enhance identity and security controls in agentic commerce through the integration of Visa's Trusted Agent Protocol with Akamai's behavioral intelligence [1][3][4] Group 1: Challenges in Agentic Commerce - As autonomous AI agents increasingly engage in online shopping, merchants face challenges in authenticating these agents and ensuring secure interactions [2] - The lack of a trust layer can lead to loss of control over personalization, security, and consumer relationships for merchants [2] Group 2: Trusted Agent Protocol Features - The Trusted Agent Protocol provides a framework for agent authentication, enabling merchants to gain real-time insights into AI agent activities before they access sensitive systems [3][5] - This protocol allows agents to transmit information to merchants, ensuring that they are approved for specific shopping missions and securely passing payment information [5][6] Group 3: Benefits for Merchants - Merchants can clearly identify legitimate AI agents and their intents, differentiating between browsing and payment activities with the help of Akamai's real-time behavioral intelligence [6] - The protocol enables secure payment interactions by assisting agents in conveying payment information as expected by merchants, while Akamai provides end-to-end protection against fraud [7] Group 4: Industry Context - Akamai's 2025 Digital Fraud and Abuse Report indicates a 300% surge in AI-powered bot traffic over the past year, with over 25 billion AI bot requests in the commerce sector during a two-month period [4] - Nine of the world's top 10 retailers utilize Akamai's services to enhance their digital commerce capabilities, ensuring fast and secure shopping experiences [8]