Zhong Guo Jin Rong Xin Xi Wang·2025-12-17 12:41Core Insights - China Everbright Bank's Hohhot branch signed a comprehensive strategic cooperation agreement with Inner Mongolia Cultural Tourism Investment Group to enhance collaboration in the silver economy and cultural tourism sectors [1][3][4] Group 1: Strategic Cooperation - The partnership aims to implement national policies on developing the silver economy and promoting cultural tourism consumption, focusing on three main areas: cultural tourism industry upgrade, quality improvement in elderly care services, and ensuring consumer welfare [1][3] - Inner Mongolia Cultural Tourism Group is a leading enterprise in the region's cultural tourism industry, and the bank will provide credit support in areas such as scenic area construction, hotel operations, and elderly care projects [3] Group 2: Financial Support and Innovation - The bank plans to leverage its full range of financial products to support major project collaborations, enhancing the transformation and upgrading of the cultural tourism industry in Northern Xinjiang [3] - The cooperation will integrate financial services with the cultural tourism sector, including collaboration with other group companies like Everbright Elderly Care and China Youth Travel Service to build a suitable elderly care system for Inner Mongolia [3] Group 3: Digital Transformation and Consumer Promotion - The partnership will focus on promoting consumption and digital transformation through customer service, product innovation, and brand co-creation, enriching experiences in "tourism + elderly care" and "tourism + cultural creativity" [3] - Everbright Bank will utilize digital tools like "Everbright Cloud Payment" to enhance operational efficiency and service quality for the tourism group, aiming to create a smart cultural tourism ecosystem and stimulate new consumer vitality [3][4]