Xin Lang Cai Jing·2025-12-17 12:43Core Insights - The JD service provider cooperation exchange meeting was held in Changsha, showcasing significant growth in the JD service market during the 2025 11.11 shopping festival, with merchant orders increasing by over 60% year-on-year, and a 9-fold surge in agency service orders, alongside 6-fold and 1.4-fold increases in content marketing and advertising tool orders respectively [2][6] Group 1: JD Service Market Developments - JD announced three major upgrade directions for the "Jing Excellence" evaluation in 2026, including refined tiered assessments with quarterly dynamic evaluations for different stages of service providers, a more precise coverage of evaluation tracks with dedicated tracks for AI tools and express delivery services, and a shift in evaluation focus from scale to quality with the introduction of service effectiveness metrics [2][6] - The results of the 2026 "Jing Excellence" evaluation will be announced in the first quarter of next year, with the quarterly assessments set to launch in the second quarter [2][6] Group 2: Policy Support and New Platforms - JD highlighted several policy supports for service providers and merchants, including a dual mechanism for traffic support and content capability certification to address pain points in short video and live streaming operations, and advertising policies focused on precise targeting to enhance advertising ROI for merchants [2][6] - The newly launched third phase of the merchant demand matching platform in the JD service market aims to intelligently analyze merchants' operational conditions and accurately recommend matching ISV software tools and operational services, thereby lowering the professional threshold for merchants in selecting service providers [3][7] - The JD service market underwent a comprehensive upgrade in September 2025, optimizing homepage recommendations and search accuracy to create a smarter and fairer display ecosystem for service providers, enabling merchants to more quickly and efficiently access suitable tools and services [3][7]