水羊股份即将失去一匹“上等马”

Core Viewpoint - The beauty industry is currently witnessing a dispute over the exclusive agency rights of the Spanish aesthetic brand Mestique in China, with both Shuiyang Co., Ltd. and Ruoyuchen claiming to hold these rights [2][3]. Group 1: Company Claims - Shuiyang International, a subsidiary of Shuiyang Co., Ltd., announced on December 15 that it is the exclusive distributor of the Mestique brand in China, having signed a long-term cooperation agreement since 2021 [3]. - Ruoyuchen has also circulated a statement claiming that starting January 1, 2026, it will become the exclusive distributor for Mestique's core oral beauty product line in China, with full rights to operate and market the brand [4][5]. Group 2: Market Position and Product Lines - Mestique, founded in 1985, offers a range of products including oral beauty, skincare, and health supplements, with its oral beauty product "Brightening Drink" being a top seller in the high-end market [2]. - The oral beauty product line constitutes approximately 98% of Mestique's business volume, highlighting its significance to the brand [4]. Group 3: Financial Implications - Shuiyang Co., Ltd. has seen its revenue from its own brands reach 1.039 billion yuan, accounting for 41.55% of total revenue, while its CP (China Partner) brands, including Mestique, generated 1.461 billion yuan, exceeding 50% of total revenue [6]. - The GMV of Mestique within Shuiyang Co., Ltd. increased from 50 million yuan in 2021 to over 500 million yuan by October 2024, indicating its critical role in the company's high-end transformation strategy [6][8]. Group 4: Future Outlook - The impending loss of the core agency rights for Mestique's oral beauty product line poses uncertainty for Shuiyang Co., Ltd.'s future performance, especially as it has been a key driver of growth [8]. - In contrast, Ruoyuchen has been expanding its own brand portfolio and has reported significant profit growth, with net profits increasing by 60.93% and 94.58% in 2023 and 2024, respectively [9].