Core Viewpoint - China Resources Vanguard, once a retail giant, is facing significant challenges as it struggles to adapt to changing consumer habits and increasing competition from online shopping platforms, leading to a decline in foot traffic and store closures [1][6][12] Group 1: Store Closures and Market Challenges - The closure of the Shijiazhuang Jianhua Street store marks a significant shift, with the store being replaced by JD Seven Fresh, highlighting the competitive pressure from new retail formats [1][13] - Consumer habits have shifted towards online shopping, with many young people preferring the convenience of platforms like Meituan and JD, resulting in decreased visits to traditional supermarkets like China Resources Vanguard [2][4] - The number of China Resources Vanguard stores has been declining, from 3,261 in 2020 to 2,130 currently, indicating a significant contraction in its market presence [5][12] Group 2: Attempts at Transformation - China Resources Vanguard is attempting to revitalize its business by launching store upgrades and enhancing its product offerings, including a focus on fresh produce and local specialties [7][8] - The company has initiated a "Fat Transformation" strategy, which includes optimizing store layouts and increasing the proportion of fresh food to over 50% in some locations [8][9] - Despite initial positive feedback from store upgrades, maintaining customer interest and foot traffic remains a challenge as novelty wears off [10] Group 3: Development of Private Labels - The development of private label products has become a key strategy for China Resources Vanguard, with sales of its private labels increasing by over 40% since 2025 [21][22] - The company has launched multiple private label lines aimed at different consumer needs, including health-focused and budget-friendly options [21][23] - However, establishing brand recognition and consumer loyalty for these private labels remains a challenge, as many consumers are still unaware of the range of products offered [25]
年轻人不爱逛华润万家了？
Xin Lang Cai Jing·2025-12-17 13:16