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Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform and regulate the dissemination of financial-related information, aiming to create a clear financial content ecosystem [1][8]. Group 1: Account Qualification - The convention applies to all accounts publishing financial content on Douyin, establishing governance boundaries from the source [1][8]. - It encourages creators in the financial sector to complete professional qualification certification and prohibits unqualified accounts from recommending financial services [1][8]. - Strict measures against false identification, qualification imitation, and certification fraud are outlined, requiring account holders to notify the platform of any qualification changes within 30 days [1][8]. Group 2: Content Management - Content management is emphasized as crucial for fostering a healthy financial content ecosystem [2][9]. - The convention encourages creators to publish objective and neutral financial knowledge, providing users with professional and high-quality financial content [2][9]. - Certified accounts are supported to introduce relevant financial content while disclosing their professional information [2][9]. Group 3: Marketing Behavior - The convention imposes strict restrictions on financial marketing behaviors, prohibiting various illegal and misleading actions [4][11]. - It bans malicious economic pessimism, distorted policy interpretations, illegal stock recommendations, and misleading financial promotions [4][11]. - Financial institutions and professionals must possess legal qualifications and complete platform certification to conduct marketing activities, ensuring transparency and user awareness of risks [4][11]. Group 4: Violation Handling and Accountability - The convention establishes a mechanism for handling violations and accountability, with regular governance and inspections of account qualifications and content production [5][12]. - Penalties for violations include warnings, content restrictions, and potential permanent bans, with specific measures for unqualified accounts providing financial services [5][12]. - Douyin has previously dealt with over 100,000 instances of illegal stock recommendations in the third quarter of 2025, indicating ongoing efforts to regulate financial content [7][15].