Christie's International Real Estate Launches in Uruguay, a Growing Hub for the Ultra Wealthy

Core Insights - Christie's International Real Estate has launched a new brokerage in Uruguay, partnering with local brokers to cater to the luxury real estate market [1][2]. Company Overview - The new firm will focus on premier estates, luxury developments, and large working ranches, known as estancias, serving both domestic and international clients [2]. - Managing partners Sven Jurgan and Brian Jones bring over 35 years of combined experience in real estate sales and development in Uruguay, with a portfolio valued at over US$600 million [3]. Market Positioning - The brokerage will leverage Christie's global network, which includes over 100 firms in more than 50 countries, providing agents and clients with extensive exposure for luxury properties [4]. - Uruguay has become increasingly attractive to high-net-worth individuals due to its natural beauty, temperate climate, and economic stability [5]. Luxury Real Estate Trends - Punta del Este, known as the "Monaco of South America," has seen a rise in wealthy American and European buyers, leading to new developments and infrastructure investments [6]. - Uruguay's estancias, which can span up to 25,000 acres, are marketed as luxurious properties with features like private airstrips and helipads [8]. Strategic Vision - The partnership aims to offer clients a trusted luxury brand with a strong commitment to exceptional service, enhancing Christie's presence in dynamic luxury real estate markets [6][9].