4 Discount Retail Stocks to Watch in 2026 as Shoppers Seek Bargains

Economic Overview - The U.S. economy is in a transition phase with easing financial conditions and improving consumer sentiment, supported by a recent rate cut from the Federal Reserve aimed at fostering economic growth as inflation moderates [1] - Households remain budget-conscious, creating a favorable environment for discount retailers as consumers seek affordable options [2] Discount Retail Sector Insights - Discount retailers are experiencing a "trade-down" effect, with consumers across various income levels increasingly opting for value-oriented choices, leading to steady foot traffic [2] - Structural advantages such as lean store formats, efficient supply chains, and digitization enhance the responsiveness of discount retailers to consumer demand [3] - Investments in data analytics and AI are optimizing operations and personalizing customer experiences, contributing to margin stability and competitive pricing [3] Future Outlook for Discount Retailers - The outlook for discount retailers is promising as easing monetary policy is expected to positively influence consumer spending and corporate profits by 2026 [4] - Key players identified for potential investment include Ross Stores, Dollar General, Costco, and Burlington Stores, all of which are well-positioned to benefit from cautious consumer spending [4][7] Company-Specific Highlights Ross Stores - Ross Stores is leveraging its off-price model, with strong branded assortments and effective merchandising driving customer engagement and traffic [5] - The Zacks Consensus Estimate indicates a 6% growth in sales and 1.7% growth in EPS for the current financial year, with further growth expected in the next fiscal year [6] Dollar General - Dollar General's value-and-convenience proposition is expanding its appeal, supported by strategic initiatives that enhance profitability and cash generation [10] - The Zacks Consensus Estimate suggests a 4.7% growth in sales and 6.6% growth in EPS for the current financial year, with continued growth anticipated [11] Costco - Costco's membership-driven model is enhancing traffic and brand loyalty, supported by investments in digital capabilities and operational technology [14] - The Zacks Consensus Estimate forecasts a 7.5% growth in sales and 11.3% growth in EPS for the current financial year, with similar growth expected in the next fiscal year [15] Burlington Stores - Burlington Stores is making progress in its off-price transformation, with strong demand and a robust pipeline of new store openings [18] - The Zacks Consensus Estimate indicates an 8% growth in sales and 18.4% growth in EPS for the current financial year, with further growth projected [19]