Why WBD's CEO never responded to David Ellison's text during the bidding war

Paramount CEO David Ellison was left on read during a key part of the negotiations to buy Warner Bros. Discovery — and now we know why. Ellison's text message to WBD CEO David Zaslav on December 4, which said that Paramount's offer was not its "best and final," went unanswered in the hours leading up to WBD's decision to accept Netflix's offer.In a new SEC filing, WBD said Zaslav didn't respond to Ellison's text since it "did not present any actionable improved proposal for consideration and it would not h ...