严处重罚药品领域垄断案，查处平台企业“二选一”……民生领域反垄断执法助力构建良性竞争的市场秩序

Core Viewpoint - The article emphasizes the importance of antitrust enforcement in maintaining fair competition and protecting the rights of consumers, highlighting the efforts made by the State Administration for Market Regulation (SAMR) in addressing monopolistic practices in various sectors, particularly in the pharmaceutical and public utility industries [1][2]. Pharmaceutical Sector - Over the past three years, SAMR has investigated 12 cases of monopolistic agreements and abuse of market dominance in the pharmaceutical sector, resulting in fines exceeding 2.4 billion yuan [1]. - The average penalty for these cases was 5% of the previous year's sales revenue, with an average fine of over 200 million yuan [1]. - Specific cases, such as the monopolistic behavior related to the drug "甲硫酸新斯的明注射液," resulted in a maximum penalty of 10% of the previous year's sales revenue, demonstrating a strict enforcement approach [2]. Public Utilities - The public utility sector has been a significant focus, with 16 cases of monopolistic practices leading to fines totaling 183 million yuan [2]. - The investigation into the bottled liquefied gas market in Nanjing revealed a collusion among 10 companies to fix prices, resulting in a penalty of 8.27 million yuan [2]. - SAMR aims to restore fair competition in public utilities, which are characterized by natural monopolies, thereby reducing living costs for consumers [3]. Platform Economy - SAMR has addressed monopolistic practices in the platform economy, including cases of "二选一" (choose one of two) and algorithmic pricing disparities, indicating a need for improved compliance awareness among platform enterprises [3][4]. - The introduction of the "Internet Platform Antitrust Compliance Guidelines" aims to identify and mitigate new forms of monopolistic risks, such as algorithm collusion and below-cost sales [4]. - SAMR encourages platforms to develop transparent algorithms to protect the interests of merchants and consumers [4]. Innovative Enforcement Measures - In addition to strict penalties, SAMR is exploring innovative "soft measures" for antitrust enforcement, such as the "Three Letters and One Letter" system, which includes notifications and reminders to encourage compliance [4]. - Recent actions, such as the public interview with the company "货拉拉," highlight SAMR's proactive approach to ensuring compliance with antitrust laws and protecting the interests of stakeholders [4].