Group 1 - The core viewpoint of the articles highlights the significant increase in travel demand and consumer confidence for the 2026 New Year's holiday, driven by an extended holiday period and supportive policies, which is expected to boost the winter tourism market substantially [1][6] - The search interest for keywords related to "New Year" and "cross-year" has surged over 280% compared to the previous year, indicating a strong consumer interest in travel during this period [1] - Hotel bookings in popular domestic cities have increased by over three times year-on-year, and domestic flight bookings have reached over 1.76 million, marking a 46% year-on-year growth [1] Group 2 - The travel preferences of consumers are becoming increasingly diverse, reflecting an upgrade in the structure of the "holiday economy," with a notable trend towards experiential travel and unique celebrations [2] - Major theme parks and concerts are becoming popular choices for New Year's celebrations, with events like the Shanghai Disneyland fireworks show and various concerts in cities like Guangzhou and Beijing attracting large crowds [2] - There is a growing trend of southern tourists traveling north for winter activities, such as ice and snow experiences, which is driving up flight prices and creating new tourism experiences [2] Group 3 - Long-distance travel, including outbound tourism, is also on the rise, with Southeast Asian countries within a five-hour flight radius being popular destinations [3] - The tourism industry is seeing continuous improvements in transportation, accommodation, and attractions, leading to a more diverse range of travel options for consumers [3] Group 4 - Various local governments are implementing multiple measures to stimulate tourism consumption, including policy support, event planning, and service optimization [4] - Beijing is launching a series of cross-year activities themed "Bell and Drum Chime, Beijing Colorful Journey," which includes various cultural and recreational events to enhance consumer engagement [4] - Zhejiang province is initiating a winter tourism consumption season with a budget of over 46 million yuan for tourism-related consumption vouchers [4] Group 5 - The "Hohhot 2025-2026 Winter Ice and Snow Tourism Season" includes numerous events and activities aimed at enhancing the winter tourism experience, along with the distribution of sports consumption vouchers [5] - The combination of subsidies and engaging content is expected to effectively stimulate consumer spending and improve the overall tourism experience [5] Group 6 - The tourism industry is anticipated to move towards higher quality, experiential, and personalized offerings, contributing to sustainable economic growth [6] - The multiplier effect of the holiday season is expected to lay a strong foundation for the consumer market in 2026, promoting deeper integration of tourism and other sectors [6]
元旦假期临近 文旅消费热潮涌动
Zheng Quan Ri Bao·2025-12-17 15:42