Can The Trade Desk's OpenPath Transform the Digital Ad Supply Chain?

Key Takeaways TTD is positioning OpenPath to reshape digital ad buying with direct, transparent connections to publishers.OpenPath links directly into trusted auctions, cutting duplication and improving price discovery.TTD says usage has surged, with Hearst seeing higher fill rates and a 23% revenue increase.The Trade Desk, Inc. (TTD) is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and advertiser- ...