搭台竞技+播种产业，潍坊象城市IP创意设计大赛力推产业转化

Core Insights - The Weifang City government is launching a global creative design competition for the "Weifang Elephant" IP, aiming to activate design outcomes and promote long-term benefits for the local economy [1] Group 1: Design and Product Development - The competition focuses on transforming design into products by integrating Weifang Elephant elements with local intangible cultural heritage, such as Weifang kites and Yangjiabu woodblock New Year paintings, to create cultural and practical items [1] - The initiative emphasizes market-driven selection of award-winning designs to develop a series of cultural and creative products, including souvenirs and digital collectibles [1] Group 2: Sales and Marketing Strategies - The strategy includes collaboration with local A-level tourist attractions, star-rated hotels, and intangible cultural heritage workshops to create sales environments, positioning the Weifang Elephant IP as a must-have souvenir for tourists [1] - The plan also involves cross-industry licensing of the Weifang Elephant IP, partnering with local brands to launch co-branded products and leveraging e-commerce and live streaming to expand sales channels [1] Group 3: Cultural Promotion and Brand Awareness - The competition aims to leverage the long-tail effect of the event to continuously attract excellent designs, enriching a cultural product library that embodies Weifang's cultural elements [1] - The goal is to enhance the reputation and visibility of Weifang as the "Kite Capital" and "Dragon Elephant City" through high-quality cultural products that encourage tourist retention [1] Group 4: Innovation in Digital and Intangible Heritage - The competition encourages innovative approaches in digital cultural creation, seeking interactive and technologically integrated designs, such as virtual fashion for the metaverse and AR-based interactive programs [2] - For intangible heritage innovation, the focus is on a deep understanding of traditional crafts, promoting a dialogue between modern design and heritage, rather than superficial applications [2] - Participants are provided with a digital resource package on Weifang's intangible heritage to support their creative processes, fostering collaboration with local heritage practitioners [2]