Ben & Jerry's co-founder accuses Magnum of ‘Orwellian' tactics in ousting directors from lefty board

Core Viewpoint - Ben & Jerry's co-founder Ben Cohen has accused Magnum Ice Cream Company of using manipulative tactics to undermine the brand's social mission, particularly its support for Palestinians during the Gaza conflict, following Unilever's spin-off of its ice cream brands into Magnum [1][3][11]. Company Actions - Unilever, which acquired Ben & Jerry's in 2000, recently spun off its ice cream brands, including Ben & Jerry's, into a new entity called Magnum [1][12]. - Ben & Jerry's CEO Jochanan Senf updated the board's terms, introducing a nine-year term limit that led to the ousting of three directors, which he claims will enhance governance and transparency [2][4]. Co-founders' Response - Cohen criticized the board changes as "Orwellian," arguing that they are detrimental to the brand's social mission rather than supportive [3][14]. - Cohen stated that the management does not recognize the value of Ben & Jerry's, which is rooted in its commitment to societal benefits rather than mere profit maximization [6][10]. Financial Performance - Ben & Jerry's generated approximately $1.3 billion in revenue in 2024, making it the third-largest revenue generator among Unilever's over 100 brands [6]. Future Outlook - Cohen suggested that investors would benefit more if Magnum sold Ben & Jerry's to a group that would honor its social mission, as he believes the current management is not aligned with the brand's values [7][10][14]. - Despite Magnum's claims of commitment to Ben & Jerry's mission, Cohen expressed skepticism about their understanding of the brand's core values [14][15].