市场监管总局：“全网最低价”可能构成垄断

Core Viewpoint - The article discusses the potential antitrust risks associated with platform companies requiring merchants to maintain "lowest prices across the internet," which may constitute abuse of market dominance or collusion agreements [1]. Group 1: Antitrust Guidelines - The recently released "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" outlines eight new types of monopoly risks, providing practical compliance guidance for platform companies [1]. - The guidelines indicate that requiring merchants to sell products at prices lower than those on competing platforms could be seen as an abuse of market dominance or collusion [1]. - The guidelines emphasize the importance of transparency in algorithms, warning that "algorithm black boxes" can harm the interests of merchants and consumers [1]. Group 2: Regulatory Actions - The market regulatory authority has taken legal action against several platform companies for "choose one from two" monopolistic practices, summarizing enforcement experiences in the guidelines [1]. - The guidelines advise platform companies with market dominance to avoid implementing "choose one from two" behaviors through punitive or incentivizing measures [1]. Group 3: Platform Economy - The platform economy has unique business logic and behavior patterns, involving multiple stakeholders, making it complex to delineate behavioral boundaries [2]. - Regulatory authorities aim to guide platform companies in enhancing risk identification, risk management, and compliance assurance to effectively prevent antitrust compliance risks and promote healthy development of the platform economy [2].