Buffett Holding SiriusXM Gets Boost From New Howard Stern Contract: Will 'King Of All Media' Lift Stock Price?

Core Viewpoint - SiriusXM Holdings has secured a three-year contract renewal with Howard Stern, which is expected to positively impact the company's stock and financial outlook as it retains a significant audience and revenue source [2][7]. Group 1: Contract Renewal and Impact - Howard Stern announced his three-year contract renewal during "The Howard Stern Show," allowing him more free time while continuing his radio presence [2][3]. - The renewal is seen as a potential boost for SiriusXM's financial outlook and stock price, alleviating concerns about subscriber retention [7]. - A 2020 report estimated that 2.7 million subscribers, or approximately 15% of SiriusXM's total at that time, would cancel their subscriptions if Stern left [7]. Group 2: Subscriber and Revenue Insights - SiriusXM currently has 33 million paid subscribers but has faced subscriber losses in recent years due to competition from ad-supported music streaming services [4]. - Advertising revenue for SiriusXM increased to $455 million in the third quarter, up from $450 million in the same period the previous year, highlighting the growth of its digital advertising business [8]. Group 3: Investment Insights - Berkshire Hathaway increased its stake in SiriusXM by 4% in the third quarter, holding 124,807,117 shares valued at $2.9 billion, which represents about 0.9% of its investment portfolio [6]. - The conglomerate's ownership of approximately 37% of SiriusXM indicates a significant bet on the satellite radio industry [6]. Group 4: Stock Performance - SiriusXM stock rose by 1.3% to $21.76, with a 52-week trading range of $18.69 to $27.41, although shares are down 1.5% year-to-date in 2025 [10].