Shen Zhen Shang Bao·2025-12-17 17:33Core Insights - The consumer electronics market, particularly smartphones and laptops, is facing a new wave of price increase expectations due to anticipated significant rises in memory prices in Q1 2026, leading to cost pressures on global terminal products [3][7] - Major brands are likely to adjust product prices and specifications, with sales forecasts being revised downward, resulting in resource advantages concentrating among a few leading brands [3][7] Price Adjustments and Promotions - Despite strong price increase expectations, major consumer electronics brands are implementing significant discounts to maintain market interest, such as Apple's recent price cut on iPhone 17 Pro models shortly after their release [4] - Lenovo has also offered substantial discounts on older models, with reductions reaching up to 9,200 yuan for certain products [4] - Xiaomi's Redmi Book Pro 16 and K90 series have seen price reductions, with the former being offered at 6,499 yuan after a discount from 6,799 yuan [5] Market Dynamics and Cost Structure - TrendForce indicates that the impact of memory components on the bill of materials (BOM) cost for smartphones and PCs is rapidly increasing, necessitating a reevaluation of pricing strategies by brands like Apple [7] - Android brands, which typically target the mid-to-low price market, will likely need to raise new product prices and adjust old product pricing or supply cycles due to rising memory costs [7][8] - The high-end lightweight laptop segment is expected to experience the most significant price pressure due to the integration of mobile DRAM on motherboards, limiting cost control options [7][8] Consumer Behavior and Market Outlook - TrendForce suggests that consumers may not need to rush to purchase devices in anticipation of price increases, as there is still inventory support for profitability in the consumer laptop market [8] - However, a long-term trend towards specification reductions or price adjustments is expected, with a notable pricing adjustment period anticipated in the PC market by Q2 2026 [8]