Guo Ji Jin Rong Bao·2025-12-17 17:31Core Insights - The launch of the Ora 5, the first pure electric compact SUV from Great Wall Motors' Ora brand, is aimed at revitalizing sales during a challenging period for the brand [1][3]. Group 1: Product Launch Details - The Ora 5 is available in five models, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price of 91,800 to 125,800 yuan, which is lower than the previous pre-sale range of 109,800 to 142,800 yuan [1]. - The vehicle dimensions are 4471mm in length, 1833mm in width, and 1641mm in height, with a wheelbase of 2720mm, making it larger than the Ora Good Cat [3]. - The Ora 5 features a maximum power output of 150 kW, a top speed of 170 km/h, and is equipped with a second-generation short-blade battery that meets safety standards for "non-flammability and non-explosion" [3]. Group 2: Performance and Technology - The vehicle offers two versions with different ranges: 480 km and 580 km, with an energy consumption of 11.6 kWh per 100 km under CLTC conditions [3]. - The suspension system is developed in collaboration with BMW, featuring a front MacPherson and rear multi-link independent structure [3]. - The Ora 5 is equipped with the CoffeePilot Ultra driver assistance system, high-end models include a laser radar, and it has 27 perception hardware components supporting full-scene NOA and cross-floor memory parking functions [3]. Group 3: Sales Performance - In November, the Ora brand sold 4,821 units, representing a year-on-year decline of 16.97%, with cumulative sales from January to November at 40,155 units, down 31.40% year-on-year [4]. - The current product lineup includes the Good Cat, Ballet Cat, and Lightning Cat, with the Good Cat being the primary volume model, achieving cumulative sales of 27,200 units this year, while the other models have only sold a few hundred units each [4].