Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing

Core Insights - MasterCraft Boat Holdings has appointed Mike Mercer as Vice President of Sales & Marketing for its pontoon brands, Crest and Balise, to drive long-term growth and enhance dealer engagement [1][3] Group 1: Leadership Appointment - Mike Mercer brings nearly 30 years of marine industry experience, including dealership operations and sales leadership, which positions him well to strengthen dealer relationships for Crest and Balise [2] - The appointment is expected to enhance dealer support and advance market strategy as both brands prepare for the 2026 model year [3] Group 2: Brand Development - Crest has been an industry leader for nearly 70 years, while Balise is positioned for growth as it enters its second boat show season [3] - Mercer expressed excitement about partnering with dealers and teams to build on each brand's strengths [4] Group 3: Organizational Structure - Esteban Siegert will continue in a dedicated sales leadership role focused on Balise, supporting the brand's growth and dealer expansion [4]