自2029年起YouTube将独家直播奥斯卡颁奖典礼

Core Points - YouTube will acquire exclusive live streaming rights for the Oscars starting in 2029, ending ABC's long-standing partnership since 1976 [2][6] - The agreement will last until 2033, with YouTube's first broadcast being the 101st Academy Awards [2][6] - The move highlights YouTube's growing dominance in the television space and the trend of streaming platforms capturing more live event resources [3][6] Financial and Audience Impact - Financial terms of the deal have not been disclosed [3][6] - Over 2 billion global viewers will be able to watch the Oscars live for free on YouTube, with YouTube TV subscribers in the U.S. also able to view the event [3][6] - Oscar viewership has declined from a peak of 55 million in 1998 to approximately 20 million today, prompting the Academy to seek new ways to attract audiences [3][6] Content and Collaboration - YouTube will not only stream the main event but also provide additional content such as red carpet coverage, behind-the-scenes footage, nomination announcements, interviews, and educational programs [3][7] - The collaboration is seen as a significant cultural milestone, with YouTube's CEO emphasizing the importance of the Oscars in celebrating cinematic achievements [4][7] - This marks the first time a major awards show has completely transitioned from traditional broadcast to streaming, as other awards like the SAG Awards have previously partnered with streaming platforms [4][7]