技术赋能、生态联动与价值重塑:从iBox跨界看数字文化产业的新路径探索
Jin Tou Wang·2025-12-17 02:27

Core Insights - The article discusses how the digital cultural industry is addressing the challenge of revitalizing deep cultural heritage and creating new consumption scenarios through innovative collaborations [1] Group 1: Collaborative Ecosystem - iBox has formed a "value symbiosis" by collaborating with major players like JD.com and China Digital Culture Group, enhancing the cultural digital asset ecosystem [3] - The partnership leverages authoritative IP content, advanced digital technology, a vast user base, and professional operational support to create a complete closed loop from IP authorization to asset circulation [3] Group 2: Expanding Consumption Scenarios - iBox is broadening the scope of cultural digital assets beyond mere collection, fostering a dynamic and interactive value ecosystem [5] - Users can engage in various activities such as trading and participating in events after purchasing digital assets, enhancing the overall consumer experience [5] Group 3: Cultural and Technological Integration - iBox serves as a "converter" that connects traditional culture with modern technology, promoting sustainable development in the digital cultural industry [6] - The platform aims to modernize cultural heritage expression and dissemination, making traditional culture more accessible to contemporary audiences [7]