技术优势助品牌转型,海外销售成关键动力,瑞银研报:中国车企全球市占率2030年有望达1/3
Huan Qiu Shi Bao·2025-12-17 22:57

Core Insights - UBS predicts that Chinese automakers are expected to capture one-third of the global automotive market by 2030, up from one-fourth this year, driven by advantages in electric vehicle technology, an improving distribution network, and increasing brand recognition [1][2] Market Share Projections - By 2030, Chinese automakers' global market share is projected to rise from below 20% in 2022 and 25% this year to over 33% [2] - In Western Europe, the market share of Chinese automakers is expected to grow from approximately 5% to 15% [2] - Chinese automakers are anticipated to achieve a 25% market share in other global markets [2] Globalization Strategy 2.0 - Chinese automakers are entering a "Globalization Strategy 2.0" phase, focusing on enhancing brand recognition and expanding localized manufacturing [4] - The overseas sales currently account for 20% of the total sales in the Chinese automotive industry, contributing 40%-50% of revenue for some companies [4] Competitive Landscape - Chinese electric vehicle manufacturers are increasingly comparable to typical Western brands, with significant growth in market share despite rising protectionism in developed markets [6] - The retail price of Chinese electric vehicles in overseas markets has reached around $30,000, aligning with mid-range brands [6] Future Outlook - By 2030, the market share of Chinese domestic brands in the local market is expected to rise from approximately 50% in 2022 to 85% [6] - The report emphasizes the need for Chinese automakers to build brand trust, expand sales channels, and accelerate local production overseas to navigate market volatility and competition [6]