智通财经网·2025-12-17 02:31Core Viewpoint - Bilibili (09626) is a leading online video and content community platform in China, evolving from ACG content to a comprehensive community covering diverse fields, with a projected MAU of 376 million by Q3 2025, reflecting an 8% YoY growth [1] Group 1: User Engagement and Monetization - The company has a high user loyalty, with a 12-month retention rate of 80% for official members, accelerating the conversion to high-quality commercial value [2] - Game business, rooted in its strong ACG background, is diversifying into a full-category layout, with the success of "Three Kingdoms: Strategize the World" marking a significant milestone, achieving 1 billion yuan in revenue quickly [2] - The value-added services are steadily growing, primarily driven by premium membership subscriptions [2] Group 2: Revenue Growth and Profitability - Overall revenue growth is rebounding, driven by the gaming business, with a 21.62% YoY growth rate in H1 2025 [3] - The company is experiencing improved profitability due to enhanced commercialization efficiency and strict cost control, with gross margin steadily increasing since 2022 [3] - Adjusted net profit turned positive in H1 2025, reaching 920 million yuan, with a net profit of 210 million yuan [3] Group 3: Future Projections - Revenue projections for 2025-2027 are estimated at 30.41 billion, 32.44 billion, and 35.19 billion yuan, with YoY growth rates of 13.3%, 6.7%, and 8.5% respectively [1] - Adjusted net profits for the same period are forecasted to be 2.14 billion, 3.15 billion, and 4.30 billion yuan [1] - The current price-to-earnings ratio is projected to be 33.8, 22.9, and 16.8 times for the years 2025, 2026, and 2027 respectively [1]