“00后”占元旦民宿预订52%，威海元旦民宿预订量跻身全国前十

Core Insights - The trend of celebrating New Year's Eve in private accommodations, particularly villas, is gaining popularity among young people, especially those born after 2000, who are becoming the main consumers of vacation rentals [1][2][3] - Tujia platform data indicates that the booking volume for standalone villas during the 2026 New Year's holiday has increased by 140% year-on-year, making it the fastest-growing accommodation type [1][2] - The demand for unique experiences, such as group gatherings and personalized celebrations, is driving the preference for vacation rentals over traditional hotels [2][3] Group 1: Market Trends - The booking volume for standalone villas on Tujia during the New Year's holiday has seen a year-on-year increase of 140%, indicating a significant shift in consumer preferences [1][2] - The proportion of vacation rental bookings by the "post-00s" demographic reached 52% during the New Year's period, reflecting a 170% increase compared to the previous year [1][2] Group 2: Regional Highlights - Weihai has emerged as a popular destination for New Year's celebrations, ranking in the top ten for vacation rental bookings nationwide during the holiday [2] - The scenic appeal of Weihai, characterized by its coastal and snowy landscapes, enhances the attractiveness of local vacation rentals, which often serve as part of the overall experience [2] Group 3: Consumer Behavior - Young consumers are increasingly willing to spend on experiences that offer a sense of "New Year's Eve ritual," favoring accommodations that allow for social interactions and shared activities [2][3] - Many visitors prefer staying in vacation rentals near concert venues, as these accommodations provide better value, proximity, and social spaces compared to hotels, allowing for continued celebrations post-event [3]