FTC probing Instacart's AI pricing tool after being caught charging customers different prices: report

Core Viewpoint - The Federal Trade Commission (FTC) is investigating Instacart due to concerns over its AI-driven pricing tool, Eversight, which has been criticized for offering different prices to different shoppers for the same groceries [1][2]. Group 1: Investigation Details - The FTC has issued a civil investigative demand to Instacart, seeking information regarding the Eversight pricing tool [1]. - The agency has expressed concern over the alleged pricing practices of Instacart, reflecting a broader unease among consumers [2]. Group 2: Eversight Pricing Tool - Instacart's Eversight pricing tool enables retailers to experiment with various pricing strategies using artificial intelligence [3]. - A recent study highlighted that shoppers on Instacart received varying prices for identical grocery items, raising ethical questions about the pricing model [2].