活动多创意新 冰雪假带动文旅热

Core Viewpoint - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, providing students with unique experiences while addressing the challenge of parents working during school breaks [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and various cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice holiday, providing students with free access to skiing and A-level tourist attractions, along with a budget of 100 million yuan in consumption vouchers [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight schedules to accommodate travel needs [4] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice holiday has stimulated significant consumer activity, with ticket bookings and visitor numbers increasing dramatically, indicating a successful model for winter consumption [6] - In Jilin, key ski resorts reported over 50,000 visitors on the first day of the holiday, with family participation driving the demand [6] Group 4: Long-term Development - Experts suggest that the ice holiday initiative should be expanded and supported by local governments to build more accessible ice and snow facilities, ensuring safety and enhancing the overall experience [7]