冰雪假带动文旅热

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]