中建·玖玥府以精工品质迭新改善人居

Core Viewpoint - The article emphasizes the shift in the real estate market towards a focus on tangible quality and the importance of delivering actual living experiences, as exemplified by the launch of the Zhongjian Jiuyuefu project, which showcases real estate as a lifestyle rather than just a property [1][6]. Group 1: Product Quality and Market Positioning - Zhongjian Jiuyuefu's commitment to quality is rooted in its rigorous construction standards and a comprehensive quality control system, which enhances consumer trust in the brand [2][3]. - The project has successfully integrated customer feedback into its design, catering to the high expectations of modern buyers, particularly young families and repeat homebuyers [3][5]. - The project features a "99-item craftsmanship detail" approach, ensuring that quality permeates every aspect of the living environment, from community design to building materials [3][4]. Group 2: Market Trends and Consumer Expectations - The current market trend indicates that buyers are looking for more than just physical space; they seek enriched living experiences that provide a sense of value and fulfillment [4][5]. - The West Hongmen area, where Zhongjian Jiuyuefu is located, has become a hotspot in Beijing's real estate market due to its strategic location and improved infrastructure, attracting buyers from various high-demand areas [6][7]. - The shift from selling properties to selling lifestyles is highlighted, with the project aiming to create a living environment that resonates with buyers' aspirations and expectations [7]. Group 3: Challenges and Responsibilities - The transition to selling completed homes (现房) presents significant challenges for developers, as it requires a higher level of detail and quality assurance compared to pre-sold properties [6][7]. - The company acknowledges the increased responsibility that comes with delivering completed homes, emphasizing the importance of quality in every detail to meet buyer expectations [7]. - Zhongjian Jiuyuefu aims to set a benchmark for the value of completed homes, reflecting the company's commitment to quality and customer satisfaction as it prepares for the upcoming delivery season [7].