Xin Lang Cai Jing·2025-12-17 07:13Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan. The company emphasizes the importance of technology that provides real value to users and aims to enhance consumer understanding of automotive technology through a "Car Purchase Anti-Deception Guide" [2][6]. Product Launch - The Ora 5 is the first mass-produced model from Great Wall Motors' new global platform, which aims to offer multiple power options, vehicle types, and styles to adapt to global markets. The brand is transitioning from a single pure electric vehicle brand to a multi-power global fashion boutique automotive brand [2][6]. Target Market - The Ora 5 is positioned as a stylish tech SUV aimed at younger consumers, featuring six color options inspired by scenic locations such as the Northern Lights in Norway and the banks of the Seine River [2][6]. Intelligent Features - The Ora 5 is equipped with Great Wall Motors' third-generation driver assistance system, Coffee Pilot Ultra, which enables advanced features such as city NOA functionality without relying on high-precision maps, traffic light recognition, intelligent lane changing, and obstacle avoidance. It also supports the longest memory parking capability in its class at 3 kilometers and over 200 types of parking assistance [3][7]. Safety Features - The vehicle includes a second-generation short-blade battery with anti-compression strength twice that of national standards, integrated with AI technology for early warning of battery anomalies up to 24 hours in advance. Additionally, it features dual-chamber remote airbags that meet European safety standards [3][7]. Global Reach - The Ora brand has already entered over 50 countries and regions globally, boasting a user base of 600,000 worldwide [3][7].