智通财经网·2025-12-17 07:12Core Viewpoint - Pop Mart (09992) has seen a nearly 4% increase in stock price following the announcement of the appointment of Wu Yue, President of LVMH Greater China, as a non-executive director, indicating a strategic move towards integrating into the international fashion scene [1] Group 1: Company Developments - On December 11, Pop Mart announced the addition of Wu Yue to its board of directors, who has 20 years of experience at LVMH and has been involved in building luxury brand channels, membership, and talent systems in Greater China [1] - The appointment of Wu Yue is viewed as a significant endorsement for the Pop Mart brand, suggesting its alignment with core international fashion trends [1] Group 2: Market Implications - Morgan Stanley's research indicates that this personnel change will enhance the company's ability to leverage high-end fashion resources and increase the market appeal of its core IP, Labubu [1] - Analysts note that there were previous concerns regarding the sustainability of growth for Labubu and the company, but Wu Yue's addition signals strong recognition from the fashion industry, potentially leading to new traffic and growth scenarios through high-end memberships and fashion jewelry collaborations [1]