“旅超”大赛赋能申城假日游 元旦春节假期玩法焕新

Group 1 - The "Yujian Shanghai" first tourism strategy super competition aims to attract local residents and tourists to celebrate the New Year in Shanghai, aligning with the development and marketing of tourism products for the 2026 New Year and Spring Festival [1] - The competition has seen significant participation, with 4,400 entries in the professional category and 5,684 in the social category, indicating a strong interest in promoting Shanghai as a high-quality tourism destination [1][2] - The event has garnered substantial attention on social media, with over 200 million views on Douyin for the "YujianShanghai" campaign, highlighting its effectiveness in engaging the public [2] Group 2 - In the professional category, 1,791 travel agencies, representing over 90% of the total in the city, have registered, showcasing a strong commitment to transforming the tourism sector [2] - The competition has led to a 49.2% increase in visitor numbers and a 17.66% rise in tourism revenue in major attractions across six districts, with hotel occupancy rates increasing by 8.5% [2] - Notably, Yangpu District experienced a remarkable 160% increase in visitor numbers, with hotel occupancy rates reaching 91%, demonstrating the competition's positive impact on local tourism [2]