港股将迎国货高端护肤第一股！林清轩全球发售启动，系中国细胞级抗皱领导品牌

Core Viewpoint - Lin Qingxuan, a leading Chinese skincare brand, has officially launched its IPO, aiming to raise funds through the global offering of 13.9665 million shares at a price of HKD 77.77 per share, with trading set to begin on December 30 [1] Group 1: Company Overview - Lin Qingxuan has been a pioneer in the "oil-based skincare" sector for over a decade, focusing on anti-wrinkle and firming skincare products, and has developed a comprehensive product matrix including essence oils, creams, toners, lotions, serums, masks, and sunscreens [1] - The company is positioned as the leading domestic brand in the high-end skincare market in China, ranking first in the anti-wrinkle and firming category, and is the only domestic brand among the top 15 high-end skincare brands in China [1] Group 2: Product Performance - Lin Qingxuan's star product, the Camellia Oil Anti-Wrinkle Repair Essence, has sold over 45 million bottles since its launch in 2014, maintaining the top position in retail sales for facial essence oils for 11 consecutive years [1] - The company has introduced the fifth generation of its Camellia Oil Anti-Wrinkle Essence, which features comprehensive upgrades in efficacy, ingredients, technology, and packaging [1] Group 3: Financial Performance - In the first half of 2025, Lin Qingxuan achieved a revenue of CNY 1.052 billion, representing a year-on-year growth of 98.3%, with a net profit of CNY 182 million and an overall gross margin of 82.4% [2] - The gross margin for the essence oil category reached 86.2%, highlighting the brand's strong profitability [2] Group 4: Sales Network and Strategy - Lin Qingxuan has established a robust sales network with 554 stores nationwide, over 95% of which are located in key shopping malls, ranking first among domestic and international high-end skincare brands by store count [3] - The company has successfully integrated online and offline sales channels, achieving significant sales through platforms like Tmall, and has a customer base of over 5.6 million with an average annual repurchase rate of approximately 33.5%, outperforming the industry average [3]