Core Viewpoint - Lin Qingxuan, a leading Chinese skincare brand, has launched an IPO to issue 13.9665 million shares at a price of HKD 77.77 per share, with plans to list on the Hong Kong Stock Exchange on December 30, 2023 [1] Group 1: Company Overview - Lin Qingxuan has been a pioneer in the "oil-based skincare" sector for over a decade, focusing on anti-wrinkle and firming skincare products, and has developed a comprehensive product matrix including serums, creams, toners, lotions, masks, and sunscreens [1] - The company ranks first in retail sales among high-end domestic skincare brands in China and is the only domestic brand among the top 15 high-end skincare brands, including international brands [1] Group 2: Product Performance - The star product, Camellia Oil Anti-Wrinkle Repair Serum, has sold over 45 million bottles since its launch in 2014, maintaining the top position in retail sales for facial oils for 11 consecutive years, and is the only product in its category to exceed sales of 100 million yuan for eight consecutive years [1] - New products like the Camellia Black Gold Time Peptide Anti-Wrinkle Brightening Cream generated revenue of 61.5 million yuan in 2024 and 50 million yuan in the first half of 2025, while the high SPF sunscreen achieved sales of 36.3 million yuan in its first year and saw a significant increase to 42.1 million yuan in the first half of 2025 [2] Group 3: Financial Performance - In the first half of 2025, the company reported revenue of 1.052 billion yuan, a year-on-year increase of 98.3%, with a net profit of 182 million yuan and an overall gross margin of 82.4%, while the gross margin for the oil category reached 86.2% [2] - The company's robust sales network, combining diverse online channels with strong offline presence, has been a key factor in its financial success, leveraging brand influence and consumer recognition into strong sales [2] Group 4: Market Position and Strategy - Lin Qingxuan has established a total of 554 stores nationwide, with over 95% located in core shopping malls, ranking first among domestic and international high-end skincare brands by store count [3] - The company has successfully captured multiple sales championships on platforms like Tmall during major shopping events, boasting over 5.6 million active customers and an average annual repurchase rate of approximately 33.5%, outperforming the industry average for domestic skincare brands [3] - The brand is redefining high-end domestic skincare through its advanced research and development capabilities and existing leading products, positioning itself to benefit from the growing demand for anti-wrinkle, firming, and repair skincare products as consumer preferences evolve [3]
港股将迎国货高端护肤第一股！林清轩(02657)全球发售启动 系中国细胞级抗皱领导品牌
智通财经网·2025-12-18 02:18