Wizards -- The 'Magic' Behind Hasbro's Return to Growth

Core Insights - Wizards of the Coast, responsible for Dungeons and Dragons and Magic: The Gathering, is projected to contribute nearly 40% of Hasbro's sales in 2025 [1] Product Development and Engagement - The launch of Final Fantasy is noted as the biggest set in Magic's history, indicating a strong push for innovation [2] - The company is focusing on expanding engagement with its player base through new game universes, which are expected to grow the Magic ecosystem [3][4] - Balancing innovation with fan satisfaction is crucial, as changes can provoke strong reactions from the existing player base [5] Market Trends and Player Dynamics - The success of the Lord of the Rings set in 2023 attracted both new and lapsed players, demonstrating the potential for revitalizing interest in the game [6][7] - There are currently about 30,000 Magic cards, with more expected as the universes beyond expand [7] Artistic Direction and Technology - The company emphasizes that card designs are artist-driven and not reliant on AI, maintaining a human touch in creativity [8] - AI is being utilized to enhance processes but not in the actual art creation [9][10] Future Developments and Investments - Hasbro is investing approximately $100 million in video game ventures, including the upcoming release of a new IP called Exodus, set in space [11][12] - The company aims for moderate success with Exodus, focusing on learning and infrastructure development rather than high-volume sales [13][14]