Core Viewpoint - Fangzheng Securities initiates coverage on China Jinmao (00817) with a "Buy" rating, highlighting the company's advantages from its parent company Sinochem, which provides a lower financing cost, and its increasing project acquisitions in first-tier and core second-tier cities, suggesting potential sales growth driven by its strong product offerings [1][9] Group 1: Revenue and Profitability - As of the first half of 2025, the company achieved a revenue of 25.113 billion yuan, a 14% increase year-on-year, primarily due to growth in property development and Jinmao services, with land and property development contributing 20.041 billion yuan (up 17%) and Jinmao services contributing 1.783 billion yuan (up 20%) [2][10] - The company reported a net profit attributable to shareholders of 1.123 billion yuan, a slight increase of 2% year-on-year, mainly due to a reduction in marketing and management expenses by 15% and 5% respectively compared to the same period last year [2][10] Group 2: Sales Performance and Land Acquisition - From January to November 2025, China Jinmao achieved a total sales amount of 100.7 billion yuan, surpassing the full-year sales of 98.3 billion yuan in 2024, marking it as one of the few real estate companies to experience positive sales growth [3][11] - The company recorded a total land acquisition amount of 33.9 billion yuan in the same period, compared to 18.7 billion yuan for the entire year of 2024, indicating an increased willingness to acquire land and confidence in its ability to manage quality residential projects [3][11] Group 3: REITs Market Expansion - On November 21, 2025, the company announced plans to list the Sanya Ritz-Carlton hotel with a base price of 2.265 billion yuan for asset securitization, aligning with the national policy that includes four-star and above hotel projects in the infrastructure REITs category [4][12] - This move is part of the company's strategy to "activate stock and optimize increment," aiming to replicate the success of the Changsha Meixi Lake project in asset securitization [4][12]