Burberry2026新禧贺岁，广告大片礼赞马年新春

Core Viewpoint - Burberry launches its 2026 New Year collection, celebrating the Year of the Horse with a themed advertisement featuring brand ambassadors and a focus on family reunion and traditional values [1] Group 1: Advertising and Brand Representation - The advertisement showcases brand ambassadors Chen Kun, Tang Wei, Wu Lei, and brand ambassador Zhang Jingyi, who are depicted preparing for family gatherings and celebrating the New Year [1] - The imagery of horses is used as a narrative thread, symbolizing anticipation, return, and reunion during the festive season [1] Group 2: Product Design and Aesthetics - The New Year collection reinterprets Burberry's classic equestrian knight logo through watercolor and ink brush techniques, incorporating metal embroidery, cross-stitching, and badge appliqué on various products [1] - The collection features auspicious red tones and a specially launched red Burberry check pattern, blending the brand's classic aesthetics with the positive connotations of Chinese New Year [1]