Group 1 - The core viewpoint is that AliExpress has become a primary platform for Chinese television brands to expand internationally, with a 300% year-on-year increase in sales of Chinese TVs on the platform, making it the fastest-growing category among large appliances [1][3] - Major Chinese TV brands such as Xiaomi, TCL, Hisense, Skyworth, and Konka have established a presence on AliExpress, with Xiaomi TV achieving the top sales in the European market during the "Overseas Double 11 & Black Friday" promotions [1][5] - In 2025, AliExpress launched the "Super Brand Going Abroad Plan," which aims to provide brands with dedicated channels and marketing support, enhancing the competitiveness of large appliances like TVs in overseas markets [3][5] Group 2 - On the first day of the 2025 "Black Friday" sales, AliExpress surpassed Amazon in app downloads across multiple European countries, indicating its growing competitiveness in the international market [3][5] - The platform's ability to provide quick support for logistics and after-sales service is expected to significantly enhance local consumers' willingness to purchase large appliances [3]
国产电视机五大品牌集体布局速卖通
Cai Jing Wang·2025-12-18 03:32