抖音发布财经行业社区公约 打击非法荐股、虚假内幕交易

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to establish governance norms regarding account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [1][2] Account Qualifications - The convention encourages creators in the financial sector to complete the platform's financial professional qualification certification [1][2] - It explicitly prohibits unqualified accounts from recommending financial professional services, including providing paid financial services or recommending products [1][2] Content Management - The convention sets clear boundaries for content, banning various illegal and misleading behaviors in the financial sector [1][2] - It prohibits maliciously pessimistic commentary on the economy, distorted interpretations of policies, illegal stock recommendations, and illegal financial content related to virtual currencies [1][2] - The convention also forbids the publication of unverified information, insider trading speculation, and misleading promotions of guaranteed returns [1][2] Marketing Behavior - Given the specific nature of the financial industry, the convention imposes strict regulations on marketing activities [1][2] - Financial institutions and professionals must possess legal qualifications and complete platform certification before engaging in marketing activities [1][2] - It prohibits illegal or out-of-scope operations and marketing through deceptive or misleading means, including false promises of returns and concealing conditions [1][2] - The convention also bans misleading financial marketing using the names of authoritative institutions and emphasizes the need to protect users' right to information, ensuring significant risk information is highlighted [1][2]