Haldiram's Enters Strategic Partnership with L Catterton

Core Insights - L Catterton has entered a strategic partnership with Haldiram's to enhance its market leadership in India and support international expansion [1][2] Company Overview - Haldiram's is a leading multinational packaged food company known for a diverse range of snacks, sweets, and ready-to-eat products, established in 1937 [5] - The brand is recognized as a pioneer in branded traditional snacks in India and has a significant international presence [5] Partnership Details - The partnership will leverage L Catterton's global consumer sector expertise, operational capabilities, and industry network to benefit Haldiram's [2][3] - Sanjiv Mehta, L Catterton's Executive Chairman of India, brings extensive experience from his previous role as Chairman/CEO of Hindustan Unilever Limited [2][3] Strategic Goals - Haldiram's aims to develop a global 'India for the World' brand through initiatives in brand building, new product development, supply chain optimization, geographic expansion, and talent development [3] - The collaboration is expected to drive growth in India's evolving consumer market and facilitate Haldiram's internationalization [4] L Catterton Overview - L Catterton manages approximately $39 billion in equity capital across private equity, credit, and real estate, with the ability to invest between $5 million and $5 billion in consumer businesses [6] - The firm has made over 300 investments in iconic consumer brands since its founding in 1989 [6]