杭州数字技术开拓文旅新场景
Zhong Guo Xin Wen Wang·2025-12-18 05:18

Group 1 - The core concept of redefining the cultural tourism industry through digital technologies, particularly AI and AR, is emphasized at the 2025 Hangzhou Digital Cultural Tourism Industry Development Conference [1] - The model of "one drama igniting a city" is effectively driving cultural tourism consumption growth, with notable examples such as the surge in tourism searches in Jiangmen due to the drama "Crazy" and a 78% year-on-year increase in tourism revenue in Altay after the release of "My Altay" [1] - The shift from passive viewers to active participants in storytelling is highlighted, with projects like iQIYI's theme park aiming to create immersive experiences that influence narrative outcomes [1] Group 2 - The advancement of AR glasses, such as those from Rokid, is revolutionizing visitor experiences in over 200 cultural venues in China, serving more than 3 million people [2] - AR glasses are evolving to include features like voiceprint recognition for secure payments, real-time navigation, and multilingual instant translation, positioning them as comprehensive personal assistants [2] - The tourism industry is identified as an ideal field for AI applications due to its high interaction frequency and complexity, with a call for the establishment of "tourism AI infrastructure cities" to enhance visitor experiences and operational efficiency [2]