从“产得好”到“卖得火” “寻味832”激活原州美味

Core Insights - The event on December 16 highlighted the success of the "Yuanzhou Delicious" initiative in promoting agricultural products from the poverty alleviation regions, particularly in Ningxia's Guyuan City [1] - The collaboration with the "832 platform" has led to a nearly 40% year-on-year increase in transaction volume for Yuanzhou's agricultural products [1] Group 1: Agricultural Product Promotion - The "832 platform" has established an industry assistance mechanism with Yuanzhou, focusing on brand empowerment and market access for local products [1] - The initiative includes the "Taste 832 Ningxia Yuanzhou Food Week," which features local specialties like Six Plateau Mountain beef and various vegetables, enhancing their market presence [1] - The promotion of local cuisine has not only boosted sales but also showcased Yuanzhou's culinary culture and tourism resources [1] Group 2: Market Challenges and Solutions - The core challenge for agricultural development in poverty-stricken areas is the ability to produce but not sell effectively [2] - The "832 platform" addresses this by providing targeted procurement, brand promotion, and channel connections, enhancing the market competitiveness of Yuanzhou products [2] - Previously limited by regional recognition, Six Plateau Mountain beef has successfully penetrated high-end dining and institutional markets through platform recommendations and food events [2]